Asian women have pursued beauty since the old times. Physical beauty did not necessarily mean having a beautiful heart, and the imbalance of inside and outside was considered one of the most vicious things in the world. The elegance in one’s appearance is projected from having a pure heart, and the essence of such purity is the beauty of nature. As the body and the mind are one, neither should be neglected to achieve complete beauty. The essence of beauty, as Sulwhasoo explores, is nature. Sulwhasoo nourishes skin with natural ingredients, and its wisdom on Sangseng and tradition has been inspired by the beauty of nature. The oneness of inside and outside is the oneness of nature and people. Because people cannot live apart and outside the universe, we pursue Sangseng.

The Sangseng of nature and people is to utilize natural ingredients to refine human beauty; the Sangseng of the body and mind is to enhance the inside to benefit the skin outside; the Sangseng of tradition and science is to synergize traditional wisdom and modern science. Sulwhasoo realizes the wisdom of nature and tradition through the philosophy of Sangseng. Like the snow blossoms in winter that silently bear life within, foreseeing the clearness of spring, the greenness of summer, and the abundance of autumn, Sulwhasoo symbolizes the refined and deeply white beauty of Korea.